Social Business: If Your CXOs Are Not Social, Your Business is Not Social
Sponsorship is not the same as leadership. When working with clients, one question I always ask before I take on a project is “what is the level of support and involvement that your executives plan to have?” The answer I usually get is that the executives have committed to be major sponsors or supporters of the […]
Social Business: The Top Five Myths
Back in December of 2011, Pernod Ricard USA hired me as a consultant. They hired me to help them build and deploy what they called, “a Facebook type application for our employees.” A few weeks after being there and after spending some time meeting and interviewing the key stake holders I came to the realization […]
Social Business – How Social Impacts Customer Service
I recently attended an exclusive event in NYC where Marc Benioff, Chairman and CEO of Salesforce.com introduced the concept of “How to Become a Customer Company.” It is the new vision for Salesforce.com that Benioff is trying to sell and it focuses on “the customer” as the key mission for every company. The customer revolution will […]
Enhancing Business Processes with Social Collaboration
The concept of employee collaboration has been around for a while. Twelve years ago while working at KPMG, we were trying to figure out how to build a knowledge management system that would allow employees to share knowledge and locate experts within the company. We spent a huge amount of time figuring out taxonomies and […]