by Guy Alvarez | Jun 23, 2017 | Social Media
I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess. The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates...
by Guy Alvarez | May 26, 2017 | Digital Marketing
Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change. Many of...
by Guy Alvarez | Jan 20, 2017 | Social Media
Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly...
by Guy Alvarez | Jan 6, 2017 | Social Media
I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he...
by Good2bSocial | Mar 15, 2015 | Social Business
Earlier this month a major new study about collaboration in professional service firms, including big law firms, was released with much fanfare. Written by Heidi Gardner, a distinguished fellow at Harvard Law School’s Center for the Profession, the release of the...
