Tag: change management

Why Developing Personal Brands is Crucial in Law Firms

I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess.  The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates his or her personal brand and thereby comes to play a key role as company representative […]

A Legal Marketer's Plea for Change

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of our clients and friends are Chief Marketing Officers at some of the […]

Who is Responsible for Social in Your Law Firm?

Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]

Getting Explicit About the Benefits of Tacit Knowledge

The ideas behind the social business movement are not new. In fact, people have been speculating about how the connected economy would impact the future of business for quite some time now. In 1999, way before the birth of social networks, a group of authors and bloggers put together a set of ninety five theses […]

Disruption SmackDown!

Jill Lepore (a Harvard history professor) has launched a broadside attack on Clayton Christensen in the most recent issue of The New Yorker. It’s a lively piece and highly entertaining if you go in for intellectual smackdowns. And now Christensen has fired back with a response of his own giving us all choice ringside seats […]

The Perils of Incumbency

Over the long weekend I had a chance to catch up on some reading. At the top of the stack I found the Innovation Report from the New York Times – this is the internal strategic assessment prepared by a team of Times’ staffers under the leadership Arthur Gregg Sulzberger, the publisher heir apparent. This […]

The Future of Work

I have been fascinated by the future and what it holds for all of us for a very long time. As a child, one of my fondest memories was going to Disney World in Orlando and riding on the “Carousel of Progress.” This was my favorite ride because  it gave visitors an opportunity to peer […]

H2H Marketing – Why Lawyers Need to Be Humans Too

We came across a very interesting article recently about changes in the world of marketing.  In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]

How to get lawyers to use social media ?

We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey.   And the […]