Tag: BigLaw

A Legal Marketer's Plea for Change

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of our clients and friends are Chief Marketing Officers at some of the […]

What Big Law Can Learn from Small Law?

One bit of intelligence we’ve gleaned from our research in the US and UK is that small law firms are just as active in the social arena (if not more so) than large law firms are. So this year, as we are in the midst of compiling a new Social Law Firm Index, we are going […]