Seven Value Propositions of Enterprise Social Networks
By now most companies are aware of the value of social media marketing. Many companies have set up their presence on the public social networks: Facebook, Twitter, LinkedIn, YouTube… Some are even taking advantage of the newer social networks such as Pinterest, Instagram and Tumblr. Marketers are busy monitoring their brands and writing remarkable content […]
Social Business: If Your CXOs Are Not Social, Your Business is Not Social
Sponsorship is not the same as leadership. When working with clients, one question I always ask before I take on a project is “what is the level of support and involvement that your executives plan to have?” The answer I usually get is that the executives have committed to be major sponsors or supporters of the […]
Enhancing Business Processes with Social Collaboration
The concept of employee collaboration has been around for a while. Twelve years ago while working at KPMG, we were trying to figure out how to build a knowledge management system that would allow employees to share knowledge and locate experts within the company. We spent a huge amount of time figuring out taxonomies and […]