Tag: adoption

The 5 Tenets of Social: Listen, Learn, Engage, Measure, Adapt

The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never change and are extremely necessary for a successful outcome. In Brian Solis’ […]

Measuring Success: Social Media ROI for Law Firms

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]

When ROI Analysis Proves to be Superfluous

One of the biggest advantages of operating in the digital realm is the ready availability of data that makes it much easier to measure results. This is a boon for anyone using digital technology for a new business initiative, whether you’re rolling out a new app or platform or about to launch a social media […]

The Social Law Firm 2014: A Work-in-Progress

We first used the phrase The Social Law Firm about a year ago in a post on this blog. (You can read the original post here.) For us the phrase crystalizes an important idea and points to an emerging trend in the legal market. As law firms continue to face intense competitive pressures, the tools […]

How to get lawyers to use social media ?

We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey.   And the […]

Top 5 Videos on Social Business and Enterprise Social Networks

What exactly is Social Business? What is an Enterprise Social Network? Why Should I care? Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN’s) and their value proposition is often complicated. Even when you spend a significant amount of time explaining what Social Business is or what an […]

Are Enterprise Social Networks Creating More Silos?

One of the leading value propositions of an Enterprise Social Network “ESN” is that it enables organizations to break down silos. The idea behind the implementation of an ESN is a good one. You set up an internal network where everyone in the company can see what everyone else is working on and that leads […]

Is Middle Management the Enemy of Social Business?

In order for an organization to truly become a social business, the culture has to be right. Social tools enhance transparency within an organization. There is no more hiding behind email or highly structured business silos. Social tools, especially Enterprise Social Networks (“ESN”), have the functionality that make it possible for every employee in an […]

Insider Tips to Successfully Launch an Enterprise Social Network

Launching a successful Enterprise Social Network (“ESN”) is not about technology. It’s about people Let me repeat that. Launching a successful Enterprise Social Network is not about technology. It’s about people. As a social business consultant, I have been a part of ESN deployments at three different companies. The first one did not go great. The […]