financial law Influencer marketing is a hot topic in digital marketing today—you may be familiar with the idea of businesses partnering with celebrities for endorsements and advertisements on Instagram. But there is more to the strategy than this, and it’s transferable to the legal industry. Although non-traditional, influencer marketing is an effective way for a law firm to increase the value of its thought leadership and reach a wider audience. Over the next several weeks we will be highlighting lawyers on social media who are influential thought leaders in their fields. In this post, we feature five AmLaw 200 attorneys who are influencers on Twitter in Securities and Financial Services Law. 

Steven Lofchie

Steven is a partner in the Financial Services Department at Cadwalader, Wickersham & Taft in New York where he advises financial institutions on regulatory issues and financial instruments. His regulatory practice encompasses the securities laws, the CEA and related bankruptcy issues and his transactional practices focuses on securities credit and derivative transactions. Steven has been ranked in Chambers USA in its first band, for seven years running, for both financial services regulation and derivatives, and is the only lawyer in the country to be top-ranked in both these categories. Steven is the founder and manager of the Cadwalader Cabinet, an acclaimed legal website that has been endorsed by former Chairpersons of both the SEC and CFTC and whose subscribers include government regulators and major buy-and sell-side firms. Steven shares these posts on his personal Twitter account and manages a separate account for the Cabinet, which currently has 621 followers. 

Follow Steven on Twitter on @FindKnowDo

Jordan Maglich

Jordan is a member of the Litigation and Dispute Resolution Practice Group at Quarles & Brady where he focuses on commercial litigation, securities and financial services, and regulatory matters. Jordan regularly represents securities broker/dealers, investment advisors, and their associated persons in federal and state court and in arbitration. He also has extensive experience counseling and defending individuals and entities facing regulatory inquiries, subpoenas, and investigations by state and federal agencies including the Securities and Exchange Commission, Commodity Futures Trading Commission, Florida Office of Financial Regulation, Financial Industry Regulatory Authority, and Department of Justice. Jordan is also the author of Ponzitracker, an internet blog tracking Ponzi schemes. Jordan often features this content on his Twitter page in addition to sharing updates from the SEC and other news related to securities law with his 2,865 followers. 

Follow Jordan on Twitter @PonziTracker

Kelly C. Chapman

Kelly is an associate in the San Francisco office of Wilson Sonsini where she focuses her practice on investment fund formation, fund management and operational matters, and related securities regulation. Kelly’s core practice involves advising fund sponsors on all aspects of the organization, negotiation, structuring, and operations of venture capital funds, as well as cryptocurrency funds, hedge funds, and private equity funds. Kelly also advises participants in the financial services industry—such as fintech companies operating crowdfunding platforms, cryptocurrency issuers, and other novel securities-related platforms and products—on federal securities laws and related financial services laws and regulations with respect to their regulatory, transactional, offering, and product development projects. With 695 Twitter followers, Kelly uses her position to promote firm news and events and share her own thoughts on women in law, venture capital, fintech, cryptocurrency and more. 

Follow Kelly on Twitter @kellycchapman

Brian Nistler 

Brian is an associate in the New York office of Lowenstein Sandler where he advises clients on regulatory and compliance matters related to broker-dealers, investment advisers, and cryptocurrency-focused businesses in the firm’s emerging practice representing regulated financial technology companies. His experience includes serving as a liaison between clients and regulatory agencies regarding the changing regulatory environment concerning broker-dealer formation and changes to business, investments in and custody of digital assets, P2P lending, digital asset exchanges, crowdfunding, and other emerging fintech. Brian has also handled regulatory investigations initiated by the SEC, CFTC, DOJ, and self-regulatory organizations. Brian shares his thoughts and insights regarding cryptocurrencies, privacy, and fintech matters with his 365 followers on Twitter.  

Follow Brian on Twitter @Briannistler

Conor O’Hanlon

Conor is an associate in the Palo Alto office of Perkins Coie where he focuses mainly on Technology Transactions and Privacy Law and Corporate Law. Experienced in blockchain, distributed ledger technology, cryptocurrency, fintech and capital markets matters, Conor advises a variety of companies, funds and entrepreneurs on the feasibility and structuring of proposed token offers and regularly conducts regulatory due diligence. As part of his capital markets and finance practice, Conor advises clients on various securities laws and commodity exchange act queries relating to conduct and entity characterizations under the Dodd-Frank Act. Conor regularly offers his thoughts and opinions on current events and updates regarding cryptocurrency, blockchain, and privacy with his 1,366 followers on Twitter.

Follow Conor on Twitter @Conor0Hanlon

Takeaway

With the many creative tactics marketers and advertisers use to connect with their audiences, it can be difficult to get your online content found and read. This is where influencer marketing comes in, and these lawyers can provide insight into what kind of content is well-received and how to grow your social media following. If you would like to learn more about influencer marketing, reach out to us for help getting started. 

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