Schwartz, Conroy & Hack: Generating Leads Through PPC

For over 20 years New York based law firm, Schwartz Conroy & Hack, P.C., has been successfully representing businesses and individuals with insurance recovery and business litigation matters.

Challenge

The firm wanted to generate more leads and acquire more clients for the firm’s insurance recovery practice. The firm had never done any digital marketing in the past and was initially unsure of its effectiveness and cost.

Solution

Good2bSocial put together a multi-pronged digital marketing strategy that included Google AdWords, SEO and paid social. In addition, we created a series of lead magnets including an ebook and a webinar to build a sales funnel which enabled the firm to generate new qualified leads.

Result

As a direct result of the strategy, the firm now generates between 8-10 quality leads per month. While Google Ads and paid social campaigns have been the core of the strategy we put in place, Good2bSocial has also been able to increase the firm’s performance in organic search by raising its search visibility and helping to rank over 30 keywords on page one of Google search engine result pages. This has enabled the firm to reduce its online advertising spend over time while generating more leads from paid and organic efforts.