Metropolitan Corporate Counsel

For more than 20 years, the in-house community has relied on legal media company Metropolitan Corporate Counsel for leading-edge articles and interviews regarding regulatory, compliance and enforcement developments, civil justice reform, risk management, mitigation and in-house operational innovations. MCC’s contributors include experts at prestigious law firms, bar associations, accounting firms and legal service providers, as well as educators, consultants, business executives and high-level state, national and international officials.

MCC’s business model relies primarily on revenue from select contributors, including law firms, technology providers and other companies that serve the in-house counsel community. While MCC has a large print distribution network, its digital and social media presence had yet to be developed. The publisher recognized that in order to generate new business and create value-added opportunities for existing contributors, it needed to expand its digital footprint.

MCC hired Good2bSocial to help reach a broader audience, grow the number of visitors to its website and gain new followers on social media. Through our proprietary methodology combined with proven technology, we boosted MCC’s website traffic and grew its social media following exponentially. MCC’s followers on Twitter alone increased from 188 to over 2350 over a period of 8 months. As a result, MCC has grown its business by attracting new paying contributors.

Additionally, we helped MCC create a new digital channel — a microsite on In-House Technology — as a thought leadership platform. Building upon MCC’s reputation for quality content, the microsite reinforces MCCs relevance with its audience, adds value for its contributors and creates new revenue opportunities.