Navigating trends & analysis

Looking to catch up on the latest in digital marketing?
As sought-after subject matter experts on all things digital and legal marketing, we’ve got you covered with original thought leadership, research and insights from the Good2bsocial team.

Blogs

Check out our blog for the inside scoop on recent developments and the most cutting-end trends in SEO, content marketing, social media and more.

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Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms publish often gets a bad reputation for being boring and uninteresting. A lot of digital marketers will also shy away from working in […]

LinkedIn Pages: New Features for Legal Professionals

LinkedIn Pages: New Features for Legal Professionals

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and attorneys, LinkedIn is not just another social network; it’s a robust tool that can shape their professional footprint and relationships. In recent years, the […]

SEO Tactics to Boost Your Law Firm’s Local Search Rankings

SEO Tactics to Boost Your Law Firm’s Local Search Rankings

Succeeding in the competitive world of legal services means making a digital splash that resonates right at home in your local market. In an industry where trust is paramount, ensuring that individuals can find your law firm with ease is not just a choice; it’s a necessity. This comprehensive guide is tailored to law firms […]

Podcasts

Listen in as legal industry leader and host Guy Alvarez and his guests share deep insights and fresh perspectives on the latest legal marketing trends and strategies.

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Webinars

For an introduction to trending topics such as branding, content development, campaign-driven marketing, marketing automation, SEO and social media, be sure to check out our on-demand webinars.

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Ebooks

Our complimentary, downloadable ebooks offer comprehensive primers on everything from SEO and social media to content marketing and more.

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The Law Firm Guide to Content Marketing

The Law Firm Guide to Content Marketing

Our goal with content marketing is to strike a balance between communicating clearly what you want to get across and creating content that’s important to your audience. If your law firm struggles with content marketing, start with this guide to help.

The Social Law Firm Index

The Social Law Firm Index is Good2bSocial’s highly anticipated annual study on the adoption, use and best practices of social media marketing within the American legal industry, including our ranking of America’s Top 100 Law Firms for best social media achievement.

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