Lusthaus Law P.C.

Situation:

Lusthaus Law P.C. is a boutique law firm based in Westchester, New York, representing franchisors, franchisees, and independent business owners in all aspects and at all stages of business development, management, and operations.

The firm wanted to create a campaign to target franchisees looking to expand their business by acquiring rights in other brands.

Solution:

We created the strategy and executed a multi-channel campaign that enabled the firm to target franchisees looking to become multi-brand operators and convert them into leads and clients. First, our team of writers and designers created a comprehensive eBook on multi-brand franchise expansion that enabled the firm to showcase its knowledge and experience in this area. We then promoted the eBook via LinkedIn advertising, drip email campaigns, website pop-up forms, and the creation of a landing page for the eBook.

Results:

So far, this campaign has generated 139 visits to the landing page and 11 qualified leads. The next step of the campaign will be to create a webinar focusing on multi-brand franchise expansion.