The integration of artificial intelligence (AI) into content creation has prompted an array of questions and concerns, particularly among law firms, legal marketers, and attorneys. The central question at the core of this shift is whether Google’s stance on AI-generated content penalizes law firms aiming to streamline their digital presence without compromising quality. This blog […]
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand generation, largely considered a B2B stalwart, is gaining traction within the legal industry. Today’s law firms are not only purveyors of expertise […]
SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to optimizing for search, and that’s challenging for a lot of firms. We wanted to give our audience […]