Bolour Carl Immigration Group

Situation:

The Bolour / Carl Immigration Group is a boutique immigration law firm primarily focused on helping clients reach their immigration-related goals. The firm identified an opportunity to serve transportation companies that needed to recruit truck drivers from other countries through the H-2B visa application process. In order to generate new leads and acquire new clients, the firm  sought to create a campaign that would demonstrate its knowledge and experience in this area.

Solution:

Our team helped develop the strategy and executed the campaign by first creating a landing page that explained the H-2B visa program and the application process. Then our writers created a series of blog posts on the H-2B visa program that enabled the firm to showcase their knowledge and experience in this area. Finally, our team developed a search engine optimization (SEO) strategy to help drive qualified visitors to the landing page.

Results:

Over the last two months, the campaign has generated over 2,000 page views and is holding both a #1 and #2 ranking on search engines for queries related to H-2B visas for truck drivers. The landing page has generated 22 qualified leads with a 25.71% conversion rate per visit and, as a result, the firm acquired five new clients.