Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 5: Mapping the Law Firm Client Journey With Yolanda Cartusciello
What is client journey mapping and why is it important for lawyers and law firm marketers? Our esteemed guest on episode 5 of the Legal Marketing 2.0 podcast, Yolanda Cartusciello, is a business development and marketing consultant to law firms. She has...
Podcast Ep. 4: Meaningful Law Firm Marketing Analytics
Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data...
Podcast Ep. 3: The Four SEO Techniques for Law Firms
Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...
Podcast Ep. 2: How to Become a Thought Leader and Grow Your Network
The latest Legal Marketing 2.0 episode covers ten essential elements to become a thought leader. It stemmed from many conversations we’ve had with lawyers and professionals in the legal space about how to build their personal brand, switching careers and how to go...
Introducing the Legal Marketing 2.0 Podcast
We're excited to announce the launch of the Legal Marketing 2.0 podcast, a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content marketing, intelligent content, measurement and...
