Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 15 Law Firm Local SEO With Aaron Shepard
Aaron is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for clients in the legal industry. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He...
Podcast Ep. 14 Law Firm Brand Research With Elonide Semmes
Law firms are not just about selling legal services but the client's experience receiving those services. To do that you need to marry good industry insight with vigorous market research and exceptional design. Elonide Semmes is the founder and president...
Podcast Ep. 13 Marketing for Litigators with Litigation Funding CMO Gretchen Koehler
How can legal marketers can use litigation funding as a differentiator for their firms' business development efforts? Gretchen Lyn Koehler is the Chief Marketing Officer at Bentham IMF, one of the world’s most successful commercial litigation...
Podcast Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
What are some of the most pressing issues marketers face with law firm directory submissions, and what are some of the hidden benefits? Yolanda Cartusciello is a business development and marketing consultant to law firms with over 20 years of experience...
Podcast Ep. 11 Building a Niche Law Practice With Evan Schwartz
How do lawyers find their niche, why is that important, and how do they grow the practice? As one of Schwartz Law's founding partners, Evan Schwartz is known as a highly skilled litigator and strategist. He is the leader of the firm’s Insurance...
Podcast Ep. 10 Law Firm CRM With Chris Fritsch
What law firm CRM does really well: Communication, coordination, client service, and business development. Chris Fritsch is Founder and President of CLIENTSFirst Consulting, a strategic business development technology consulting firm that focuses on CRM,...
Podcast Ep. 9 Social Media Ethics and Technology Competence with Nicole Black
Think of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don't do it online. Nicole Black is a Rochester, New York, attorney and the Legal Technology Evangelist at MyCase, legal practice...
Podcast Ep. 8 Law Firm Business Development With Rich Bracken
You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development. Rich Bracken, a Business Development Manager at national law firm Stinson Leonard Street and Co-Chair of the Legal...
Podcast Ep. 7 Thought Leadership Success With Mark Cohen
Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too. Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law...
Podcast Ep. 6: Law Firm Awards Submission With David Brown
Law firm awards submission insights and tips! Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs...
