Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates Chief Marketing Officer Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing,...
Podcast Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
In this episode of the Legal Marketing 2.0 podcast, we take a behind-the-scenes look at the 2017 Social Law Firm Index methodology with Good2bSocial's Guy Alvarez and Tim Baran. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS...
Podcast Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
In this episode of the Legal Marketing 2.0 podcast, Adrian Dayton joins us to talk about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on LinkedIn, which is...
Podcast Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
Bob is a lawyer and media consultant and former editor-in-chief of the National Law Journal. He was one of the pioneers in legal blogging. He founded the popular law sites blog 15 years ago and is one of the leading voices on legal technology, social media, and...
Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
Shownotes Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers and lawyers, this means thinking about the...
Podcast Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
"Good marketers find a way to empower their audience through their content and initiatives while effective accountability partners empower marketers and lawyers to do so." Ari Kaplan is a lawyer and leading legal industry analyst, keynote speaker,...
Podcast Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
With more than 15 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions for Tarter Krinsky & Drogin LLP. She works with firm leadership and lawyers to develop...
Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with...
Podcast Ep. 18: WordPress for Lawyers With Jennifer Ellis
Jennifer Ellis is a Pennsylvania legal ethics attorney and marketer. She helps law firms and other businesses maintain a competitive online presence. She also educates attorneys on ethical online conduct. Previously she practiced law with and managed the...
Podcast Ep. 17 Top Three Actions To Take After Building Your Website
Have you built a new website or redesigned your existing one and don’t know what to do next? Podcast Shownotes In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways - content, search engine optimization (SEO),...
