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Legal Marketing 2.0 Podcast

Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.

Podcast Ep. 8 Law Firm Business Development With Rich Bracken

You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development.     Rich Bracken, a Business Development Manager at national law firm Stinson Leonard Street and Co-Chair of the Legal...

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Podcast Ep. 7 Thought Leadership Success With Mark Cohen

Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too.     Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law...

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Podcast Ep. 6: Law Firm Awards Submission With David Brown

Law firm awards submission insights and tips!        Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs...

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Podcast Ep. 4: Meaningful Law Firm Marketing Analytics

Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data...

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Podcast Ep. 3: The Four SEO Techniques for Law Firms

Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...

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Introducing the Legal Marketing 2.0 Podcast

We're excited to announce the launch of the Legal Marketing 2.0 podcast,  a weekly podcast for lawyers and legal marketers who are interested in exploring the latest trends in digital marketing, social media, content marketing, intelligent content, measurement and...

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