Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018 with Guy Alvarez
Editor’s note: At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing...
Podcast Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the...
Podcast Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™
In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities,...
Podcast Ep. 33: The New Model of Professional Development With Harvard Law's Scott Westfahl
In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to promote innovation. Subscribe to the...
Podcast Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
We’re operating in a digital world where clients have so many ways to engage, which is why law firm marketing teams needs somebody to manage the technology. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the...
Podcast Ep. 31: Harvard Law's Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law's Dr. Heidi Gardner joins Good2bSocial's CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research....
Podcast Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
Molly Porter (@molly_porter), Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also...
Podcast Ep. 29: Baker McKenzie's Will White and Erin Nixon on "Don't be Afraid to Fail" Marketing
Baker McKenzie's Will White (@WillWhite365), Global Director of Marketing & Communications, and Erin Nixon (@MrsErinNixon), Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker...
Podcast Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year...
Podcast Ep. 27: Orrick’s Breichen Madej Marsh on Marketing Campaigns and KPIs
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the...
