Archives: Podcasts

Podcast Ep. 31: Harvard Law's Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms

Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law’s Dr. Heidi Gardner joins Good2bSocial’s CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS […]

Podcast Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing

Molly Porter (@molly_porter), Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making […]

Podcast Ep. 29: Baker McKenzie's Will White and Erin Nixon on "Don't be Afraid to Fail" Marketing

Baker McKenzie’s Will White (@WillWhite365), Global Director of Marketing & Communications, and Erin Nixon (@MrsErinNixon), Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took […]

Podcast Ep. 27: Orrick’s Breichen Madej Marsh on Marketing Campaigns and KPIs

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums […]

Podcast Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates Chief Marketing Officer Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, […]

Podcast Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index

In this episode of the Legal Marketing 2.0 podcast, we take a behind-the-scenes look at the 2017 Social Law Firm Index methodology with Good2bSocial’s Guy Alvarez and Tim Baran. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app […]

Podcast Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media

  Bob is a lawyer and media consultant and former editor-in-chief of the National Law Journal. He was one of the pioneers in legal blogging. He founded the popular law sites blog 15 years ago and is one of the leading voices on legal technology, social media, and the internet. In addition to practicing law, Bob […]

Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?

  Shownotes Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers and lawyers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics […]

Podcast Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan

    “Good marketers find a way to empower their audience through their content and initiatives while effective accountability partners empower marketers and lawyers to do so.”   Ari Kaplan is a lawyer and leading legal industry analyst, keynote speaker, author of over 200 articles, and an inaugural Fastcase 50 honoree featuring the law’s smartest, […]

Podcast Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone

    With more than 15 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions for Tarter Krinsky & Drogin LLP. She works with firm leadership and lawyers to develop and implement strategy around client and business development, marketing, communications and media relations. Stefanie is the secretary […]