Archives: Podcasts

Podcast Ep. 67: How to Generate Referrals Without Asking

In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger relationships. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the […]

Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content

In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered […]

Podcast Ep. 65: SEO Strategies for Large Law Firms

In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new SEO strategies large firms should use to rank higher on search engines. Podcast Show […]

Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing

In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered […]

Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms

In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]

Podcast Ep. 62: The Role of Marketing Technologists in Law Firms

In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP,  joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is Marketing Technology Director for Fox Rothschild LLP, an AmLaw 100 firm.  In his […]

Podcast Ep. 61: The Value of Thought Content in Relationship Building

In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website

In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Many firms want to move from a brochure-like website to a more modern site, optimized for lead generation. However, they often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be […]

Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors

In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered […]

Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms

In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast Show Notes Carla Johnson, founder of Type A Communications, is a world-renowned storyteller, an entertaining speaker, […]

Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh

On today’s podcast, we talk with Chander Singh, practicing attorney and Track With Ease CEO about the biggest marketing mistake attorneys make, using technology to differentiate your legal services, and how he’s used legal technology in his own firm to expand marketing and increase revenues. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience

Haley Altman, a former law firm partner and now CEO & Founder of Doxly, talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or RSS feed, and get all […]