Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One...
Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly...
Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the...
Podcast Episode 196: Global Strategic Growth Partner
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages...
Podcast Episode 195: Podcasting to Promote Your Niche Practice
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do...
Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and...
Podcast Episode 193: Let Your Geek Flag Fly
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her...
Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service to strengthen its brand and position...
Podcast Episode 191: Reimagining DLA Piper’s Website
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper brand in the marketplace, generate demand for...
Podcast Episode 190: After the Buzzer Goes Beyond the Scores!
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn...