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Blog
July 10th, 2020

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Law Firm’s Social Content

…GIFs Twitter is still a destination that people rely on to get news. According to an API survey, 40% of people are on Twitter to keep up with breaking news….

Blog
April 5th, 2019

The Right Type of Law Firm Videos for Each Social Media Platform

…on Facebook, keep videos under a minute. Twitter Twitter is another platform where videos about updates and news is appropriate, but it has the additional perk of trending topics and…

Blog
March 7th, 2019

How to Determine Your Law Firm’s Paid Social Budget for Each Platform

…suggest that marketers will be increasing their LinkedIn ad spending in 2019. While these ads are more expensive than ads on Facebook or Twitter, they have the added benefit of…

Blog
October 13th, 2014

Why Law Firms need to Use Google+ for their Social Media Marketing

I recently gave a presentation to members of the New York chapter of the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now…

Blog
February 24th, 2021

16 Ways to Increase your Law Firm’s Instagram Followers

…in your Stories. 5. Collaborate with influencers Notable influencers are a critical component of modern digital marketing. You can find them on Instagram and connect with them. Try inviting them…

Blog
March 1st, 2018

Influencer Marketing for Law Firms

…at first. After all influencers originally gained momentum in the fashion, health, and lifestyle communities of Instagram. However, as we said with Instagram, it may be worth it for lawyers…

Blog
March 8th, 2021

10 of the Best Social Media Analytics Tools for Law Firm Marketers

…information. 2. TapInfluence Influencer campaigns don’t have to be a black hole of ROI. Check out TapInfluence to research and discover information on potential influencers your law firm might want…

Blog
August 19th, 2019

How Law Firms Can Use Social Media to Increase Employee Engagement and Advocacy

…capture the attention of prospects, influencers, and clients. There is an abundance of content on social networks today and the ability to stand out and garner attention is getting harder…

Podcast
February 13th, 2018

Podcast Ep. 37: Law Firm Public Relations and Social Media With Ryan King

…guys on Twitter. On Twitter specifically, I see your original content that demonstrates how your knowledge can help me. You also offer clients and prospects value without selling by delivering…

Blog
January 25th, 2023

Social Media Tips for Law Firms From Beginner to Advanced

…efforts. 5. Use Lots of Visuals Include pictures, videos, or graphics whenever you can. There are free services such as Canva that can help you create graphics, or you can…

Blog
June 16th, 2017

Why Law Firms Need to Think Beyond LinkedIn

…media channels and develop press relations, then it becomes critical for a firm to deploy a Twitter strategy to develop a following among reporters and influencers. Furthermore, law students are…

Blog
May 5th, 2017

How Social Media has changed PR and Corporate Communications at Law Firms

…press relations, then it becomes critical for a firm to deploy a Twitter strategy to develop a following amongst reporters and influencers. Regardless of which social network law firms choose…