What’s better: An Excel spreadsheet or Google Sheet full of numbers or a beautiful colorful image that visually shows data? Or what about a paragraph of written text to explain a process or a picture that shows the same thing?
Most people will choose the second option because it’s easier for our brains to comprehend. This is the main reason that infographics have become so popular.
What are Infographics?
In the simplest terms, infographics show complex information in a visual form. We process visual information much faster than text, making it easier to get the message across. Infographics are information in a graphical form.
Infographics are useful for showing data, research findings, step-by-step guides, and many other types of information. They can be used for anything from business reports to academic presentations. You’ll see them used by everyone from law firms to casual bloggers. If you want to convey a lot of information in an easy to understand way, infographics are a great choice.
Tools to Make Infographics
A variety of online and offline tools are available to create the perfect infographic. Each has its advantages and disadvantages, but it doesn’t take much effort to check out a few and find one that will work for you. Following are a few of some of the popular tools with brief descriptions.
Canva – This online program is free, has hundreds of designs and fonts and is very easy to use. Canva is, arguably, the most popular tool for creating infographics.
Venngage – Infographics including charts, images, and maps, can be created through a selection of templates in three quick steps. Venngage has more advanced features for users to who want to have a bit more freedom and control over the final image.
Vizualize – If you want to spice up your resume or other written documents, this is the perfect tool.
Easel.ly – You can choose from loads of templates, fonts, and features to design your infographic. One of Easel.ly’s specialties is templates that can be used to illustrate the workings of linear (or not so linear) processes.
Infogram – Users can create interactive and animated charts, reports and graphs with Infogram, another tool available online.
Visme – This web application has multiple functions to create infographics, short animations, and presentations.
Out of the above tools, Canva is probably the most widely used. If you’ve never created graphics before, it would be a good place to start and get a basic idea of how things work. From there you can try others to see if their extra features prove to be useful or not.
Here’s an example of how we reduced an entire blog post to a graphic to use in a PowerPoint presentation:
How to Make The Best Use of Infographics
Data is meaningless when it’s presented on its own without context.
The first thing you should consider is the purpose of your infographic. Are you trying to simplify complex data? Are you showing a comparison between two things? Maybe you’re outlining how a process plays out. The end goal will guide you in creating your graphic.
Most of the tools we mentioned above have templates based on the type of information you’re trying to convey. They should give you a good starting point that you can tweak somewhat if needed.
Your overall goal is to make sure the finished product is clear, attractive, and accurate, presenting the data in an informative and meaningful way.
How to Make Infographics Shareable
People share what they find useful, interesting, or elicits a significant emotional response. If you can incorporate these elements into an infographic, you have the perfect recipe for a shareable post.
A good infographic solves or offers solutions to major problems in the reader’s lives. One of the best ways to find these problems that need solving is to ask readers directly with a questionnaire or to analyze comments you’ve received on previous blog posts.
If someone finds your infographic informative and highly relevant, they’re going to share it with their friends and contacts. A simple example may be to show an image explaining how to get more social media followers for their business.
Infographics Could Be The Boost You’re Looking For
Even the most boring and incomprehensible data suddenly becomes digestible and interesting when presented in the right way. Infographics give you a quick and easy way to take turn long boring blocks of text into something that is both informative and pleasant to look at. If you’ve been looking for a way to spice up your blog posts and generate more buzz on social media, Infographics might be the answer.