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Legal Marketing 2.0 Academy

Good2bSocial’s Legal Marketing 2.0 Academy provides educational webinars, e-books, and guides for lawyers and legal marketers

Welcome to the Legal Marketing 2.0 Academy!

You’ll find a wealth of educational information about all aspects of digital marketing in the legal industry, including content, social media, SEO, advertising, and analytics to help you gain a competitive edge, develop a thought leadership position and generate new business. We welcome your feedback, so please email us at academy@good2bsocial.com with comments and suggestions. We’ll keep updating this site with more videos, podcasts, e-books, and materials, so please check back. And tell your friends!

Webinars & Videos


Podcast Ep. 55: Tips on Remarketing for Law Firms

Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...

Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing

Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as her new book Last Night’s Soup Run and her involvement in a local charity for the...

Ep. 53: The Value of Digital Knowledge Management for Lawyers

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Subscribe to the Legal Marketing 2.0...

Podcast Ep. 52: How Will GDPR Affect Legal Marketing?

Today, Guy Alvarez discusses GDPR and the challenges and opportunities it presents to marketers at law firms and legal services companies. Listen in for an overview of the major changes this new privacy policy will have on legal marketers as well as several...


Guides & Reports

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