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Legal Marketing 2.0 Academy

Good2bSocial’s Legal Marketing 2.0 Academy provides educational webinars, e-books, and guides for lawyers and legal marketers

Welcome to the Legal Marketing 2.0 Academy!

You’ll find a wealth of educational information about all aspects of digital marketing in the legal industry, including content, social media, SEO, advertising, and analytics to help you gain a competitive edge, develop a thought leadership position and generate new business. We welcome your feedback, so please email us at academy@good2bsocial.com with comments and suggestions. We’ll keep updating this site with more videos, podcasts, e-books, and materials, so please check back. And tell your friends!

Webinars & Videos


Podcast Ep. 84: How to Use Schema for Law Firm Websites

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...

Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein &...

E-Books, Surveys, & Reports

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