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If you read our past post on what makes up a modern marketing technology stack, you know that thousands of platforms are available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and optimizing your law firm’s Marketing Technology Stack is not a simple, streamlined process. Unfortunately, too […]

Whether you provide law firms with technology, software, or a service, you need to sell value to a law firm to turn them into a client. Law firms are bombarded with offers every day to try new products and services, and it can be frustrating for them to sift through a raft of offers to […]

TikTok’s rapid rise in popularity has made it a must-use platform for marketers. However, a recent study reveals that many brands are not effectively leveraging TikTok. For law firms considering TikTok as part of their marketing strategy, understanding these insights is crucial for success. The State of TikTok Content A recent study by DAIVID highlights […]

As potential clients increasingly turn to the internet to find legal services, law firms must embrace effective internet marketing strategies to stay competitive. Whether you run a solo practice or are part of a large firm, understanding the ins and outs of internet marketing can be the key to growing your client base. In this […]

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages (SERPs) for mobile devices like smartphones and tablets. As the number of mobile users skyrockets, mobile search has come […]

Losing leads is a very real – and very frustrating – part of business. Even if you have done everything correctly and have executed a well-planned strategy to engage leads, some will eventually go cold. Whether they went with another firm, have new budget limitations, or even changed jobs – you might never know why […]

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with prospects and clients across various channels. However, the success of your ABM strategy depends on measurement. For your ABM campaigns to truly thrive, you must be able to […]

When it comes to digital marketing, how does your law firm stack up against its rivals? To distinguish your practice in today’s crowded legal marketplace, it’s critical to continuously assess your digital performance and leverage that data to optimize your online strategy. But if you want your firm to gain – and keep – a […]

In an era where digital presence is crucial for business success, law firms are increasingly considering the role of AI in their social media strategies. From enhancing client engagement to streamlining content creation, AI offers numerous advantages that can bolster a firm’s online presence. But should law firms adopt AI for social media? Let’s explore […]

Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These longer, more specific phrases can dramatically improve your law firm’s online presence and attract more qualified leads. Let’s dive into […]

Driving traffic to your website is a great start, but it’s not a strategy. You need your website to generate real leads to bring new business to your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade visitors to complete a desired action, such as downloading a white paper […]

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go along […]