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law firm content marketing

Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

What is Local SEO and Why Does It Matter for Law Firms

What is Local SEO and Why Does It Matter for Law Firms

Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy.  In simple terms, local SEO is where marketers focus to improve search engine rankings and […]

LinkedIn Matched Audiences

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]

content mapping

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching […]

What Law Firms Need to Know About TikTok Analytics

What Law Firms Need to Know About TikTok Analytics

In an ideal world, every TikTok you create will go viral — but that’s not how the world works. The nature of social media means that consistency often yields better results than virality. In this blog, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available […]

Understanding Social Media Metrics For Your Law Firm

Understanding Social Media Metrics For Your Law Firm

Learning how to measure your law firm’s success on social media can be a tricky task. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to describe them. In reality though, once you know what to […]

8 Conversion Rate Optimization (CRO) Trends for Law Firms 

8 Conversion Rate Optimization (CRO) Trends for Law Firms 

Each year, the way we work changes and evolves. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers have dealt with a lot of transformations. One thing that hasn’t changed, though – and never will – is the need to attract prospects, and then convert them into new clients. […]

The Impact of AI Overviews on SEO for Law Firms

The Impact of AI Overviews on SEO for Law Firms

Google’s Search Generative Experience (SGE) has evolved, ushering in a new era with AI Overviews. Launched to the public in the US on May 14, 2024, and set to roll out globally by the end of the year, these AI-generated search results are poised to revolutionize how we interact with search engines. This blog post […]

A 7-Point Checklist for International SEO for Law Firms in 2024

A 7-Point Checklist for International SEO for Law Firms in 2024

Navigating the intricate world of international SEO can be daunting, especially for law firms aiming to expand their reach globally. The legal industry is unique in its complexity, requiring tailored strategies to ensure compliance and visibility across different markets. In this post, we’ll explore an actionable 7-point checklist designed to elevate your international SEO strategy […]

How to Create an Effective Content Calendar: A Guide for Law Firms

How to Create an Effective Content Calendar: A Guide for Law Firms

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their digital footprint. At the heart of this effort lies an indispensable tool: the content calendar. In this blog, we’ll […]

How to Find the Best Keywords For Your Law Firm’s SEO Campaign

How to Find the Best Keywords For Your Law Firm’s SEO Campaign

Keywords are the backbone of any SEO strategy. In order to rank in search engines, you must optimize your content for target keywords that you want to be found for online. But how can law firms know which keywords will be best for their strategy? Here’s how to find the best keywords for your law […]

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option remains a smart way to modernize the traditional e-newsletter approach […]