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Keeping your law firm’s blog content current is essential for SEO success and maintaining your digital reputation. However, updating content takes time and effort. You don’t want to waste resources on constant updates, but leaving your blog stale can harm your ranking and credibility. In this blog post, we will show you how to approach […]

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your firm’s online visibility. Here are 13 outdated SEO practices that we now know to stay away from.  […]

Video has never been more important and thought leadership is essential for law firms. Combining the two into a video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That sounds like a no-brainer, right? Yet while many attorneys understand the importance of video blogs, they aren’t sure where […]

Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing them to focus on strategic goals. But how can law firms leverage these advancements to enhance their marketing efforts? In this blog post, we’ll delve […]

In today’s competitive legal landscape, establishing a strong brand identity is crucial for law firms seeking to differentiate themselves from the competition. A well-defined brand not only conveys your firm’s values and expertise but also fosters trust and credibility among potential clients. In this blog post, we’ll explore the key elements of effective branding for […]

Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking won’t bring clients through the door. This is where Organic Click-Through Rate (CTR) comes into play. Your organic CTR is […]

Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. Unfortunately, it’s not always easy to know if those things are actually being accomplished. How do you know if […]

All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency. However, many law firms are hesitant to jump to this conclusion because they don’t see the value […]

In today’s competitive legal market, it’s not enough to simply have a website and list your services. Law firms must actively engage with potential clients online by offering valuable content that not only educates but also builds trust. Organic content—content that is created without the use of paid promotions—can play a crucial role in this […]

Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition for keywords, making confident SEO decisions can feel overwhelming. In this blog post, we’ll cover how your law firm can approach SEO with assurance, backed […]

The question of how often a law firm should post on social media can be a source of confusion, especially for law firms looking to maintain an effective online presence. With the social media landscape evolving constantly—new algorithms, features, and engagement rules—what worked last year might not be as effective today. As we move closer […]

All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation. We’ve created plenty of videos for our clients, […]