How Law Firms Can Create Engaging Organic Content to Educate and Attract Clients
In today’s competitive legal market, it’s not enough to simply have a website and list your services. Law firms must actively engage with potential clients online by offering valuable content that not only educates but also builds trust. Organic content—content that is created without the use of paid promotions—can play a crucial role in this […]
How Law Firms Can Make SEO Decisions with Confidence
Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition for keywords, making confident SEO decisions can feel overwhelming. In this blog post, we’ll cover how your law firm can approach SEO with assurance, backed […]
How Often Should a Law Firm Post on Social Media?
The question of how often a law firm should post on social media can be a source of confusion, especially for law firms looking to maintain an effective online presence. With the social media landscape evolving constantly—new algorithms, features, and engagement rules—what worked last year might not be as effective today. As we move closer […]
A Lawyer’s Guide to Writing Successful Marketing Video Scripts
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation. We’ve created plenty of videos for our clients, […]
SMART Goals: How Law Firms Can Manage Their Marketing Goals
SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are covering how law firms can manage their marketing goals using the SMART methodology. A Refresher: What are […]
How Can LinkedIn Help with Brand Awareness for Law Firms?
In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the leading professional networking platform, provides law firms with a powerful tool to not only build brand awareness but also establish thought leadership and […]
SEO vs. SEM: What’s the Difference for Law Firms?
In the digital marketing landscape, law firms often face the question: SEO or SEM? Understanding the distinction between these two strategies is crucial for enhancing your online presence and attracting clients. In this blog post, we are breaking down everything you need to know about the differences between SEO and SEM. What Is SEO? SEO […]
How Google Ads’ AI Tools Can Improve Your Law Firm’s Video Campaigns
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively. In this blog post, we will walk […]
Marketing Automation 101: A Guide for Law Firms
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that. Learn about how marketing automation can help law firms to engage with […]
12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not be the most effective call to action to […]
Revitalize Your Law Firm’s Website: Tackling Content Decay and Keeping Your Content Fresh
As a law firm, maintaining the relevancy of your website content is crucial for attracting and retaining clients. However, many firms fall into the trap of focusing solely on creating new content while neglecting older posts and pages. This approach often leads to “content decay”—a gradual decline in traffic and engagement over time. Here’s how […]
Decoding Google Analytics 4 for Law Firms: Understanding Your Data
Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its data is key to leveraging it effectively for your law firm. In this blog, we will help you get […]