How to Leverage Content to Boost Your Law Firm’s SEO
In today’s advancing digital world, I’ve seen how essential high-quality content is for SEO success. As a law firm, you need a strong online presence to attract potential clients—but knowing where to start with SEO may feel overwhelming. In this blog, I will break down why content is the foundation of effective SEO, and how […]
20 Proven Strategies for Law Firms to Increase Facebook Followers
Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend happening with your Facebook followers. We know that buying followers doesn’t really work (because those […]
13 Innovative Online Marketing Tips for Law Firms
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you reach a larger audience, engage […]
Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?
After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can help. SEP focuses on optimizing specific pages to boost their rankings for certain keywords, giving them a better shot […]
Metrics to Consider for Optimizing Your Law Firm’s Content Strategy with GA4
For law firms aiming to optimize their digital presence, understanding how users engage with their website is crucial. GA4, Google’s latest analytics platform, offers insights far beyond simple page views, giving you a robust toolkit to track user interactions, evaluate content effectiveness, and ultimately fine-tune digital strategy. In this blog, I will walk through the […]
How to Create Engaging Ad Copy for Your Law Firm That Converts
When it comes to advertising for law firms, the way we present ourselves in our ad copy is just as important as the services we offer. The right ad copy can help you stand out, connect with potential clients, and drive action. I’ve seen firsthand how crafting the right message can turn a simple ad […]
Law Firm Lead Generation: What are Qualified Leads?
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually be hindering results. One of the key marketing metrics that every law […]
7 Innovative Ways to Repurpose Your Law Firm’s Podcast Episodes for Social Media
Do you want to gain more podcast subscribers? Diversifying how you share your law firm’s podcast episodes on social media can do wonders for your show and help it reach a wider audience. Here are several creative ways that law firms can repurpose their podcast content for social media. 7 Ways to Repurpose Your Law […]
How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps
With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position themselves as thought leaders in their practice areas, I am also aware that far too many struggle to fully leverage the platform’s […]
Busting Myths About Marketing Automation for Law Firms
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. Encompassing a wide range of tools that save both time and resources, these automation tools free law firms to focus on their overall marketing strategy. Yet while many big firms have begun using marketing automation software, others […]
Google’s Helpful Content Update and What Law Firms Should Do About It
In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the landscape of SEO continues to evolve, law firms must adapt to ensure their websites meet Google’s new standards. […]
Website Marketing for Attorneys: How to Prevent Bots From Crawling Your Website
Generally speaking, you want your website content to be as “crawlable” as possible. It’s important that spiders – such as those from Google – be able to view your site quickly and easily. However, there might be times when you want to block bots. Keep reading to learn why you would want to block some […]