by Good2bSocial | Nov 13, 2013 | Social Media
There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the Millennials will be the first wave to enter the...
by Guy Alvarez | Aug 7, 2013 | Social Media
Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further. The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active...
by Guy Alvarez | Jul 29, 2013 | Social Media
So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn...
by Guy Alvarez | Jul 15, 2013 | Social Media
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to...
by Guy Alvarez | Apr 29, 2013 | Social Media
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don’t really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a...
by Guy Alvarez | Apr 10, 2013 | Social Media
Pinterest? Been There, Done That. Instagram? That’s yesterdays’ news. Tell me what’s hot. Tell me what’s new. Tell me what, as a social media marketing professional, I should be paying attention to. Well….after conducting exhaustive...
