by Guy Alvarez | Jul 29, 2013 | Social Media
So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn...
by Guy Alvarez | Jul 15, 2013 | Social Media
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to...
by Guy Alvarez | Apr 29, 2013 | Social Media
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don’t really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a...
by Guy Alvarez | Apr 10, 2013 | Social Media
Pinterest? Been There, Done That. Instagram? That’s yesterdays’ news. Tell me what’s hot. Tell me what’s new. Tell me what, as a social media marketing professional, I should be paying attention to. Well….after conducting exhaustive...
by Guy Alvarez | Apr 1, 2013 | Social Media
Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really...
