by Aaron Shepard | Mar 5, 2018 | Social Media
If your law firm has been doing any kind of advertising online, you’ve almost certainly purchased advertising on at least one, if not more, of the major social networks. They can all be extremely effective in reaching your audience and attracting new leads, but they...
by Noreen Fishman | Feb 26, 2018 | Social Media
Facebook recently implemented a change to the way organic reach is calculated within their reports. At first glance, it could produce some scary looking results. The company has said that organizations could see numbers drop by as much as 20%. Even though a 20% drop...
by Tim Baran | Feb 13, 2018 | Podcast, Social Media
Is social media the new public relations? I posed this question to our guest Ryan King the Director of Communications at the law firm of Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content....
by Noreen Fishman | Jan 18, 2018 | Social Media
On January 11, Facebook made an announcement about some pretty radical changes being made to the algorithms that build their users’ newsfeeds. The company plans to roll out changes over the next few months designed to make it easier for users to build and maintain...
by Kevin Vermeulen | Dec 18, 2017 | Social Media
“If at first you don’t succeed, try again.” That’s an old saying that still resonates well with law firms, companies and entrepreneurs. In fact, a large part of modern online marketing is all about trying again – we call it retargeting....
by Noreen Fishman | Dec 4, 2017 | Social Media
If you count on Facebook ads to draw in more customers, it’s vital that you have a means to keep track of them. You need to know the impact they have and if they make any difference to your target viewers. Spending funds on Facebook ads with no understanding of their...