Category: Social Media

Your law firm should not overlook the power of social media marketing, particularly Instagram. Remember that simply posting photos or videos on Instagram under your profile will not be enough. To view those, someone would have to already follow you or happen to stumble across your post. To increase the chances of someone seeing your […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Custom targeting options on paid LinkedIn allow your firm to connect with website visitors, key accounts, or mailing lists for hyper-targeted marketing that is more likely to generate new clients. Here’s how. Website Retargeting This form of marketing is becoming […]

Not all social platforms are created equal. You know this, but have you considered how your use of visuals should vary based on each platform? Every social channel will have their own best practices to engage your audience. The images and visual aids you choose are a big part of building a bigger, more active […]

Facebook Lookalike audiences are one of the most impactful marketing tools out there. If you’re not familiar, Facebook Lookalike audiences are made up of people who share characteristics with your current prospects or clients. You can build these audiences in various ways – by uploading a prospect or client list, compiling data on engagement on […]

Want to Learn How to Use Social Media for Audience Targeting? You know by now that social media makes an impact. In fact, Pew Research recently stated that 14% of Americans have changed their opinion on an issue based on something they saw on social media. That means you have a real opportunity to connect […]

Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms actually posting on the image-centric site? And […]

Last week we discussed a few of our favorite tools for Twitter. Today, we’re talking about useful Facebook tools for law firms that make your marketing more effective on the platform. We asked several top marketers what some of their favorite tools are for Facebook, the largest social network. There are so many to pick […]

Law firms are always looking for ways to grow the number of followers and reach on their social networks. One great tactic to accomplish this is influencer marketing. You might have heard of influencer marketing before. You might even know that it’s a big trend in the marketing world, literally changing the face of promotions […]

Last week, LinkedIn made a new announcement about the future of LinkedIn Groups. Law firms that use LinkedIn for professional networking or legal marketing will want to ensure that they understand what the changes are and how it may affect their current efforts. LinkedIn announced the return of new LinkedIn Groups to the mobile version […]

Twitter is a great social media channel for law firms looking to raise awareness of their services and enhance their thought leadership position. Many law firms focus on creating and curating quality content, gaining and managing followers, and working on engaging with their target audience, Twitter marketing requires significant time and resources in order to […]

How often do you use Facebook? How about other social media? Do you consider what happens to information that you’re willingly sharing? Even if you don’t give much thought to these concerns in your personal life, if you’re marketing your law firm in today’s world, you need to start. Consumer privacy, data leaks, and questions […]

In what seems like a weekly occurrence, we hear from law firms wanting to know how they can grow their following and reach on social media. While there are many way to grow your audience on social media, typically we recommend two main methods: employee advocacy and influencer marketing. Each of these has their own […]