Category: Social Media

As we progress deeper into the digital age, there’s no questioning the power of social media. Equally beneficial to advertisers, business owners, entrepreneurs, and lawyers alike, the various social platforms have the ability to reach audience members all around the globe, serving as an ideal communication tool. When social media comes into consideration, the capabilities […]

Law firms today can benefit from establishing a social media presence in a number of ways, the major reward being new leads. A sure way to get the most out of your social media strategy and reach more potential clients is to integrate video content in your social media posts. We know video content is […]

An effective social media page is much like an effective marketing campaign – it’s relative to the targeted audience. Often times, firms confuse being relatable with being effective, leading to a social media page that doesn’t quite resonate with its target audience. This isn’t to say that it can’t be done! Facebook serves as a […]

LinkedIn continues to be a popular networking tool for Big Law firms – the platform is useful for marketing and brand development as well as providing educational information to a firm’s followers. Several AmLaw 200 firms have engaging and informative LinkedIn pages, but some are not utilizing the platform to its full potential in order […]

Most law firms today understand the importance of digital marketing, but many are not spending enough on digital, or are not spending strategically. Advertising on social media is a large part of a firm’s digital marketing efforts. With several different platforms available to legal marketers, determining an advertising budget and how to allocate it between […]

Hashtags are one of the building blocks of social media. Heavily used on Twitter and Instagram, they are any combination of letters or numbers following the “#” sign. Hashtags for lawyers are important because they make your content (and therefore you and your firm) more discoverable, and they connect you with interested parties and potential […]

As Instagram has increased in popularity for the legal industry over the past few years, firms are finding that their account’s impact is measured by its followers as much as it is by its content. However, growing your law firm’s Instagram audience can prove to be a daunting task. Whether you’re simply trying to expand […]

LinkedIn is widely known as the most important social and communication platform for professionals. Not only does it allow you to build credibility for your company and brand, it’s a great tool for networking and marketing. Are you using it effectively? At the start of the new year, why not make a resolution to start […]

With firms utilizing innovative content strategies and various digital techniques, digital marketing has grown to become one of the legal industry’s most powerful tools – one that maintains the potential for growth in years to come. However, as reported in the 2018 Social Law Firm Index, there’s one component many Am Law 200 firms are […]

Think back to when you were looking for your first job – the entry level position you so desperately wanted. What resources do you recall using for your first big break? In today’s digital age, 86% of the working class uses social media to start and further their career within the first decade of entering […]

As a legal professional, there are numerous ways to use LinkedIn to your advantage, including as a way to network and promote your events. Even without a direct feature on LinkedIn for events, there are plenty of strategies for promoting activities off the platform, but LinkedIn is taking this to the next level. The professional-oriented […]

When it comes to LinkedIn, creating your company page is the easy part (even though it doesn’t always feel that way). It’s great to have a social media spot with your firm or company information on it – but to use it as an actual marketing tool, you need to have followers. One question we […]