Category: Social Media

Influencer marketing is a hot topic in digital marketing today—you may be familiar with the idea of businesses partnering with celebrities for endorsements and advertisements on Instagram. But there is more to the strategy than this, and it’s transferable to the legal industry. Although non-traditional, influencer marketing is an effective way for a law firm […]

It’s no secret that law firms are using social media to connect and engage with audiences and convert them into clients. Whether your firm specializes in tax law, employment law, or anything in between, you can apply these tips to curate your content and strategically plan your Instagram marketing to receive a measurable ROI.  Lack […]

By now, you may have read one of our recent blog posts featuring lawyers who are notable social media influencers. To recap, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing is when you utilize the power of these individuals’ online presence to promote […]

We have previously discussed the variety of benefits influencer marketing can have for law firms and how this type of marketing has become the fastest growing online client-acquisition channel over organic search and email. It is therefore important for your firm to consider this method as a way to increase the value of your thought […]

Influencer marketing has become an important part of social media strategy for brands, services and companies, including law firms. While there are many ways for law firms to grow their audiences and expand their reach through social media, influencer marketing is a highly recommended and effective method. Over the next several months we will be […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. When used properly, LinkedIn can do a lot for your […]

In a 2018 report, Twitter released findings on the effectiveness of influencer marketing on social media platforms, particularly on its own service due to the immediate nature of the platform. They found that 61% of Twitter users follow an influencer or creator, with this type of content driving brand favorability. Twitter’s main takeaway from the […]

Social media has become an ever-present part of our lives. There’s a lot of great things about that, but social media can also be a dangerous place for brands. It seems as though every day some company is in trouble for something that was mishandled online. It’s important to protect yourself and advise your clients […]

We have discussed the topic of influencer marketing for law firms previously on our blog. To review, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing can ultimately help expand your law firm’s reach when these individuals share your firm’s content on their own […]

All law firms must take steps to ensure their online presence enhances their digital marketing efforts. Another tool to help law firms grow their online presence is coming soon and has a great deal of potential: Instagram business pages. Most people are not yet aware of these new business pages on Instagram, but they are […]

Social media marketing is easily one of the best ways to reach your law firm’s core demographic without a huge financial investment. It can, however, be both time-intensive as well as have a sizeable learning curve. There are five main categories of this form of marketing and they are: Advertising Creating workflow Management of social […]

Video is becoming a must-have in the content world. It’s increasingly popular and important, and your target audience now expects to be able to find information easily via video media. In a recent survey from Livestream and New York Magazine, results showed that four in five people say they would prefer to view a video […]