Category: Social Media

In the past, paid social media marketing for law firms did not make sense. Just a few years ago, this type of marketing was considered a waste of money since organic social media marketing was sufficient. Simply creating social media accounts and being active on them used to be enough to reach your audience, gain […]

If you’re like most firms, you’re not currently measuring social media return on investment (ROI). Many of the law firms we hear from aren’t currently measuring the ROI on their social activities, and might not even know what determines ROI or how to track it. In this post, you’ll find tips on how to measure […]

LinkedIn is one of the most influential social media networks with over 700 million users in more than 200 countries worldwide. It is the go-to social platform for content distribution as more than 50% of all social traffic to B2B websites and blogs comes from LinkedIn. Professionals visit the platform multiple times per day not […]

Video continues to be one of the most effective content formats online. In fact, research shows that marketers who use video can grow revenue nearly 50 percent faster. With more than 1 billion users, YouTube is by far the most popular video platform there is. More than 50 percent of people watch more than an […]

Appropriate social media disclaimers are very important for lawyers. Failure to have an appropriate disclaimer may be a violation of the ethics rules and open you to an ethics complaint and punishment. However, it can be rather difficult to establish the content and location of a social media disclaimer.  My goal in this blog is […]

Social media marketing is an essential piece to any law firm’s online marketing strategy. When it comes to the fundamental tenets of a practical and effective social media strategy for law firms, it’s extremely impactful to learn best practices from people who are experts in the field. Fortunately, many pioneers in the social media space […]

How do lawyers and law firms optimize their Twitter accounts for success whether it’s to generate leads, generate awareness or increase client loyalty? In 2020, there are new tools and strategies that make it easier for law firms to stand out against their competitors and increase their return on investment (ROI) on the platform. Whether […]

Employee advocacy plays a significant role in a law firm’s social media marketing strategy. When employees promote their law firm’s content on their own social profiles, it significantly extends the reach of a message and increases online engagement. In fact, as we previously discussed, encouraging your employees to share company-related content can increase overall likes […]

Law firms should not ignore Instagram. It has quickly become one of the most popular social media platforms, with over 1 billion monthly active users. Firms can use Instagram to catch the attention of new clients, stay engaged with former clients, and to recruit new top talent. With so many engaged users on the platform, […]

Cultivating an appealing image on Facebook is an integral part of modern marketing and public relations for any law firm today. The social media platform provides lawyers with ample opportunities to engage their clients and prospects. Firms can use their social media pages to share informative and engaging content, answer their audiences’ questions, resolve their […]

LinkedIn has more than 660 million users in over 200 countries, making it the most popular business social networking platform worldwide. LinkedIn is unique in that its audience is educated, affluent, and already in a professional setting. The online professional network is a must-have for law firms seeking to build brand awareness, cultivate relationships, and […]

If you’re participating in social media, you really need to understand how you’re doing. It is imperative that your firm measures its social activities so that you can learn what’s successful, what isn’t, and how you can improve. How do you know if your LinkedIn and Twitter accounts are resulting in business growth? How can […]