Category: SEO

Why Lawyers Should Avoid Black Hat SEO Companies

When it comes time to make decisions about who is going to handle SEO (search engine optimization) for your law firm’s website, it’s extremely important to make sure that you’re dealing with a reputable person or agency. The wrong choice can lead to not just poor results, but actual damage, up to and including getting […]

6 Ways Law Firms Can Use Video To Enhance SEO

Video content on the web is more popular than ever, and its prevalence is only expected to rise as time goes on. As connection speeds and processors get faster, more and more brands are choosing video as their preferred method for getting their message out to the masses. Audiences, too, choose video as their favorite […]

Law Firm SEO is About More Than Keywords

Law Firm SEO Market Research While keyword research is one of the most important aspects of good search engine optimization (SEO) for any law firm, to start there is like starting to read a book from the second chapter. Keyword research is a fundamental part of SEO, but it is not the first step. Before […]

How SEO Can Help Lawyers with Reputation Management

Reputation Management for Law Firms Reputation management should be an integral part of your law firm’s online presence. Without a strategy for managing the online reputation of your firm’s brand, the image you present to potential clients is at the mercy of the Internet. Just a single negative comment can do tremendous damage if it […]

Top 9 SEO Tools for Law Firms

SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your services. SEO should be a top priority to […]

The 7 Most Important Ranking Factors for Law Firm Websites

How do search engines determine the relevancy of your firm’s website? We all understand the basics of how Internet search engines work. We type in words, phrases or questions, and the search engine returns a list of results that it deems relevant to what we are searching for. However, most marketers and lawyers do not […]

6 Tips to Find the Best SEO Consultant For Lawyers

Finding the right SEO consultant for lawyers can seem like a daunting task. It’s difficult to tell one from another. Most seem to say the same thing and promise the same kind of results. Choosing the right one can mean a steady stream of new clients, but making a wrong choice can lead to questionable results […]

Why Long-Tail Keywords Are Important For Law Firm SEO

Most law firms and website owners understand the concept of a keyword as it pertains to websites and search engines. When it comes to law firm SEO, however, many legal marketers fail to understand the difference between keywords and long-tail keywords. If you’re not making efforts to optimize your website for both, you are missing […]

SEO for Attorneys: The Difference Between On-Page and Off-Page SEO

In sports, athletes with different specialties join together and combine their skills to form one great team. SEO for attorneys also requires specialty players, including on-page and off-page SEO. These two players, each holding different positions and dealing with opposite situations, come together to enhance overall SEO. On-page SEO optimizes your firm’s web pages so they […]

The Importance of Local SEO for Law Firms

Did you know there are different types of SEO? In previous blog posts, we’ve discussed general SEO concepts and how keywords can improve your rank on search engines and your website traffic. In this post, we’ll talk about how you can better market your law firm to your local community by using and understanding local […]

Four lawyer SEO tips to increase traffic to your website

How Lawyer SEO Can Help Generate New Business Search engines can help you make your case with potential clients. They are, after all, how most people locate legal services providers. So it pays to ensure that your site is getting the best placement possible in search results. As we’ve explained in previous blog posts, the better […]