Category: SEO

The Ultimate Guide to Link Building for Law Firm Websites

Simply put, a “backlink” is a link to your website from an external website. They’re useful for improving a website’s search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm’s website on search engines. Though there’s a complex science behind backlinks and their effect on SEO, we’ve […]

Top 5 SEO eBooks For Law Firms.

If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search engine optimization or you are a veteran, we think you can […]

SEO Fundamentals for Law Firms: Link Building

Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority. Domain authority is a search engine ranking score […]

How Podcasts Can Help Your Law Firm’s SEO

When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to your website by providing visitors with valuable information about your law firm, your area of law, or other related topics. Podcasts […]

How Email Marketing Can Improve Your Law Firm’s SEO Strategy

You should already understand the importance of SEO for your law firm as it increases the chances that potential clients will find your company when doing an internet search. Even with a reasonably in-depth understanding of SEO, you may underestimate the importance of email marketing and the role this type of advertising plays in your […]

Google Maps Marketing Strategy for Law Firms

To be successful, your law firm must have a well-rounded marketing strategy, including on Google Maps. Google Maps is now among the most commonly used methods of finding a new restaurant, store, or lawyer, especially given its simple integration with Google searches on desktop. To take advantage of this frequency of use, make sure to […]

How to Create a Law Firm FAQ Page to Improve Search Rankings

You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand the Role of FAQs No matter the current […]

Top 5 SEO Law Firms: Mergers & Acquisitions

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently featured several top law firms that are leading the way […]

How to use Twitter for Link Building

If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To procure those high-authority links, you need to connect with journalists, authors, contributors, and […]

Top 5 SEO Law Firms: White Collar Crime

Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting […]

8 Tips for Optimizing Your Law Firm’s Images for SEO

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the proper images and captions, your content will be attractive and engaging. […]