Category: SEO

Search engine optimization (SEO) is a constantly evolving science, yet there are fundamentals that will remain the same. SEO experts understand the latest trends but also adhere to time-tested methods so that they don’t make missteps that can lead to low performance or, even worse, penalties. Adopting the right methodologies while letting go of outdated […]

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
 or prospect is typing, what keywords they’re using to find a law firm like yours, is a coveted insight because any […]

Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over time. Implementing SEO and achieving good results is not always easy. […]

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers to the process of fully optimizing the first page of […]

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are always changing. Good results today won’t necessarily hold up […]

The landscape of search engine optimization (SEO) and link building is always changing, and today, the importance of building high-quality links has never been higher. As a law firm marketer, you should be familiar with multiple SEO strategies, including earning trust and high-quality links. The trust element of this will typically lead to high-quality links, […]

We know you’re great at what you do. Naturally, your firm only gets glowing reviews. In the very, very off chance that someone did leave a bad review somewhere in the digital world, have you given any thought to the impact this negative review will have on your law firm’s SEO?  Aside from the fact […]

If you’re a newly established law firm and you haven’t taken full advantage of search engine optimization (SEO) yet, you’re missing out on online lead generation opportunities. Practicing proper SEO is one of the most effective ways you can grow your practice online. Your law firm SEO is directly related to how well you rank […]

With increased competition on search engines like Google and Bing, it takes a concerted effort to achieve a high ranking and even appear on page 1 of a search engine results page (SERP). For your law firm’s website to appear on page 1 organically, above your competitors, you’ve got to continuously optimize your website’s search […]

A law firm website must be comprised of engaging and educational content in order for it to rank in a competitive position on Google. This applies to all of your website pages – practice area pages, attorney bio pages, and blog pages. However, it’s simply not enough for your website to be rich in thought […]

Podcasts are engaging and convenient for listeners. They’re the ideal content type for multi-tasking, which most of us are doing on a constant basis. Podcasts are the perfect addition to any existing content strategy as the audience is prolific. It’s reported that there were 48 million weekly podcast listeners in 2018 and the audience is […]

Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every year. While most of them are small and go unnoticed, they can all affect […]