by Kierstin Vermeulen | Oct 13, 2016 | Search Engine Marketing
So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key...
by Alan Schneider | Sep 29, 2016 | Search Engine Marketing
If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords....
by Kierstin Vermeulen | Sep 22, 2016 | Search Engine Marketing
Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search...
by Guy Alvarez | Apr 14, 2015 | Search Engine Marketing
I am currently in San Diego attending the Legal Marketing Association’s annual conference. The conference presents an opportunity for me to catch up with clients, colleagues and thought leaders in legal marketing and learn and discuss new strategies for lawyers...
