by Tim Baran | Jun 27, 2017 | Content Marketing, Podcast
You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development. Rich Bracken, a Business Development Manager at national law firm Stinson Leonard Street and Co-Chair of the Legal...
by Tim Baran | Jun 20, 2017 | Content Marketing, Podcast
Noted legal industry speaker and columnist shares his story of how he achieved thought leadership success using content and social media and how you can, too. Mark is the CEO of LegalMosaic, a business legal consultancy; a Distinguished Lecturer of Law...
by Tim Baran | Jun 13, 2017 | Legal Marketing, Podcast
Law firm awards submission insights and tips! Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs...
by Tim Baran | Jun 6, 2017 | Legal Marketing, Podcast
What is client journey mapping and why is it important for lawyers and law firm marketers? Our esteemed guest on episode 5 of the Legal Marketing 2.0 podcast, Yolanda Cartusciello, is a business development and marketing consultant to law firms. She has...
by Tim Baran | May 30, 2017 | Measurement and Analytics, Podcast
Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data...
by Tim Baran | May 23, 2017 | Podcast, SEO
Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...