by Shruthi N | May 7, 2019 | Legal Marketing, Podcast
In this podcast, Roy Sexton discusses how to win the room when you’d rather stay home – the benefits of introversion. Roy is a Marketing Executive, Author, Public Speaker, Community Leader, Arts Advocate, Animal Nut, Comic Book Reader, Toy Collector, and...
by Shruthi N | Apr 30, 2019 | Legal Marketing, Podcast
In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing...
by Alanna Fichtel | Apr 24, 2019 | Legal Marketing, Podcast
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...
by Alanna Fichtel | Apr 16, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
by Kayla Johnson | Mar 27, 2019 | Legal Marketing, Podcast
In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. Podcast Show Notes Hank Grezlak is the Editor-in-Chief for ALM’s Legal Themes, Regional Brands, and...
by Kayla Johnson | Mar 20, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...
