by Kayla Johnson | Mar 20, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...
by Kayla Johnson | Mar 5, 2019 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein &...
by Shruthi N | Feb 26, 2019 | Legal Marketing, Podcast
In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. Podcast Show Notes Lizzy is an accomplished analyst with a skill for identifying emerging trends among complex data. She combines this...
by Kayla Johnson | Feb 19, 2019 | Legal Marketing, Podcast
In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer....
by Shruthi N | Feb 5, 2019 | Legal Marketing, Podcast
In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. Wayne is the founder and managing attorney of Copo Strategies, a legal...
by Shruthi N | Jan 29, 2019 | Legal Marketing, Podcast
In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own book. Podcast Show Notes Deborah Farone is the former CMO of two prestigious law...
