Category: Marketing Technology

7 Disadvantages of AI in Law Firm Marketing

AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true, it probably is – right? If your gut is telling you that there might be […]

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software – a one-stop-shop, if you will. It gives legal marketers everything they need to run multi-touch […]

Our 2023 HubSpot Tips Guide

HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some assistance in making the most of your HubSpot applications, keep reading. HubSpot Tips for Law Firms in 2023. […]

How to Clean Up Your HubSpot CRM Data

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data – but they need to.  Have you heard the phrase “garbage in, garbage […]

How HubSpot Can Help Your Law Firm’s Business Growth

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those people into the sales funnel with great content. This strategy is called Inbound Marketing. Multiple platforms […]

HubSpot CRM for Law Firms: Best Practices for Success

HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an investment. Are you getting the most out of yours? We’ve worked with […]

How Law Firms Can Leverage HubSpot’s New AI Tools

Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand to offer AI tools to its users. Here’s what you need to know.  HubSpot AI Tools […]

How Your Law Firm Can Benefit From HubSpot

HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder HubSpot has 113,925 happy customers. As the leading HubSpot Partner in the legal industry. We’re well versed in all HubSpot has […]

How Your Law Firm Can Get The Most Out of HubSpot: 35 Tips

HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 35 tips for getting the most benefits from your law firm’s HubSpot investment.  Why HubSpot? Having a robust CRM system […]

Using Generative AI to Help Optimize Your PPC Campaign

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

How AI Marketing Can Help Your Law Firm

Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights acquired through artificial intelligence (AI) can be applied across several areas of your […]