Category: Legal Marketing

Law Firm Pitch to Corporate Clients: Listen First

by | Feb 20, 2017 | Legal Marketing

“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S....

A Lawyer’s Call to Marketing

by | Dec 14, 2016 | Legal Marketing

Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of...