by Tim Baran | Jul 11, 2017 | Legal Marketing, Podcast
What law firm CRM does really well: Communication, coordination, client service, and business development. Chris Fritsch is Founder and President of CLIENTSFirst Consulting, a strategic business development technology consulting firm that focuses on CRM,...
by Tim Baran | Jun 13, 2017 | Legal Marketing, Podcast
Law firm awards submission insights and tips! Our esteemed guest on episode 6 of the Legal Marketing 2.0 podcast, David L. Brown, is an award-winning editor, content strategist and writer with nearly 20 years of experience in the legal affairs...
by Tim Baran | Jun 6, 2017 | Legal Marketing, Podcast
What is client journey mapping and why is it important for lawyers and law firm marketers? Our esteemed guest on episode 5 of the Legal Marketing 2.0 podcast, Yolanda Cartusciello, is a business development and marketing consultant to law firms. She has...
by Guest | May 31, 2017 | Legal Marketing
Customer or Client Journey Mapping is the hot new concept in legal marketing. Yet some question whether it’s simply a fancy tool with a fancy name used by consultants to sell law firms something they either don’t need or already know how to do. Some argue that the...
by Guy Alvarez | Apr 21, 2017 | Legal Marketing
Law firms today engage in “the business of law” as much as “the practice of law” and those who bring in the business are valued and directly rewarded for their “rainmaking” abilities. Rather than collaborate, lawyers are trained and socialized to compete at...
by Tim Baran | Feb 20, 2017 | Legal Marketing
“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S....
