Category: Legal Marketing

The Economic Value of Law Partner Collaboration

Law firms today engage in “the business of law” as much as “the practice of law” and those who bring in the business are valued and directly rewarded for their “rainmaking” abilities. Rather than collaborate, lawyers are trained and socialized to compete at...

Law Firm Pitch to Corporate Clients: Listen First

“Here’s a great pitch book idea: Bring nothing, because you’re going to ask me what I need, so why would you need to give me anything? In some ways, that’s the best pitch book of all.” — Christopher Lenhart, Senior Vice President and Deputy General Counsel at U.S....

A Lawyer’s Call to Marketing

Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of...
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