Category: Legal Marketing

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]

In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not matter when it comes to digital […]

For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe.  Now, marketers are picking up on the trend in order to share insights and establish thought leadership in a new way. Content […]

According to a survey by Corporate Counsel Magazine, client alerts are one of the most valuable forms of law firm related content. In this competitive environment, law firms must realize that clients are paying for value and not just for hours of work. In order to remain top of mind, constant reminders in the form […]

Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients. This is because clients no longer want to be sold to. Instead, they want to […]

In the last few years, marketing has changed significantly. One of the most significant differences is that most industries are now focusing on transforming the client experience. In the legal industry, however, very little has changed. Below, we explore a few simple ways you can enhance the experience of your clients while distinguishing your law […]

In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s seat. Now, when a buyer connects with a sales representative, they […]

One question frequently asked by lawyers is, “What is the right percentage of revenue I should invest in my marketing/business development efforts?’”   The truth is there is no definite answer. It depends on your firm’s goals, strategies, your priorities, and the status. Once you answer these questions you begin to put together a budget […]

It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and business development efforts while you’re on vacation? We all know that […]

Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues. While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what […]

Marketing can be one of the most difficult parts of running a law firm or a business as it’s something that needs continuous effort. Marketing styles can also change over time depending on the current trends—and these styles differ from market to market. For global law firms and companies, there are additional complexities involved as […]

Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and […]