by Guy Alvarez | Dec 7, 2016 | Digital Marketing
Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for...
by Guy Alvarez | Oct 19, 2016 | Digital Marketing
The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital...
by Guy Alvarez | Oct 5, 2016 | Digital Marketing
Digital Presence Management Enhances SEO and Helps Clients Find Your Firm Online The number of consumers looking for information online has grown exponentially each year. Consumers now turn to their phones and laptops when trying to find a lawyer who can help them in...
by Kierstin Vermeulen | Sep 8, 2016 | Digital Marketing
The Benefits of Law Firm Social Media Marketing Nowadays, everyone is on social media – Facebook, Twitter, Instagram, LinkedIn ̶ you name it. Even businesses are getting in on the action by tweeting out promotions, posting content for marketing, and even...
by Noreen Fishman | Aug 3, 2016 | Digital Marketing
TRUST is defined as the “firm belief in the reliability, truth, ability or strength of someone or something.” Taking the time to build trust is the key ingredient to a successful lawyer-client relationship. Research shows that the most popular method of choosing a...
by Stephanie Hannou | Feb 9, 2016 | Digital Marketing
Gone are the days that lawyers solely relied on referrals and billboard ads to be successful in business development. Today’s lawyer must also rely and develop their digital influence. Digital Influence adds value to your personal brand and your firm and if done...
