by Guy Alvarez | Jan 25, 2017 | Digital Marketing
Law firm digital marketing strategies have evolved significantly during the last year and are being employed by thousands of law firms and lawyers to engage with their target audiences. Savvy law firms and lawyers realize the importance of digital marketing and are...
by Guy Alvarez | Dec 8, 2016 | Digital Marketing
As we near the end of the year and start thinking about the holidays and winter vacations, I thought it would be valuable to share a list of books on digital marketing that I read this year. In my humble opinion, these books are must reads for marketers looking to...
by Guy Alvarez | Dec 7, 2016 | Digital Marketing
Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for...
by Guy Alvarez | Oct 19, 2016 | Digital Marketing
The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital...
by Guy Alvarez | Oct 5, 2016 | Digital Marketing
Digital Presence Management Enhances SEO and Helps Clients Find Your Firm Online The number of consumers looking for information online has grown exponentially each year. Consumers now turn to their phones and laptops when trying to find a lawyer who can help them in...
by Kierstin Vermeulen | Sep 8, 2016 | Digital Marketing
The Benefits of Law Firm Social Media Marketing Nowadays, everyone is on social media – Facebook, Twitter, Instagram, LinkedIn ̶ you name it. Even businesses are getting in on the action by tweeting out promotions, posting content for marketing, and even...
