by Guy Alvarez | May 8, 2014 | Digital Marketing
Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer. The CDO joins the executive suite as an important new player charged with the responsibility of defining the strategy for a company’s...
by Good2bSocial | Feb 11, 2014 | Digital Marketing
We came across a very interesting article recently about changes in the world of marketing. In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C)...
