by Talia Schwartz | Nov 2, 2020 | Digital Marketing
According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help...
by Noreen Fishman | Oct 27, 2020 | Digital Marketing
Digital marketing is an ever-changing field. On top of the day-to-day activities that successful legal marketers need to accomplish, it’s important to stay on top of the constantly evolving digital landscape. Effective marketers make the most of the latest trends and...
by Kevin Vermeulen | Oct 23, 2020 | Digital Marketing
“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm,...
by Vondrae McCoy | Oct 19, 2020 | Digital Marketing
Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business...
by Noreen Fishman | Oct 6, 2020 | Digital Marketing
The right landing page can make a tremendous difference in the results you achieve with your digital marketing efforts. Whether visitors are coming from paid advertisements, social media links, or search engines, your landing pages are what make that all-important...
by Talia Schwartz | Oct 2, 2020 | Digital Marketing
If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of....