Category: Digital Marketing

The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while careful thought is put into many website design […]

Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]

The speed at which your law firm’s website loads can have a tremendous impact on how your visitors react to it. We live in a world of instant gratification, and that’s exactly what visitors expect. A one second delay can be the difference between someone staying and looking through your content, or leaving. Research shows […]

Having the right project management tool can dramatically improve your team’s efficiency, productivity, and accountability.  The best project management tool for your team is going to depend on different factors like what you want to accomplish, your management style, and how much you’re willing to invest. Every team is different. It’s important to find a […]

The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing up, logging in, and start writing. But the space on these platforms are rented. The […]

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old ideas that still seem to work, but could actually be hindering results. One of the most important marketing metrics for any […]

If you have a website or a LinkedIn, Facebook, or Twitter profile, you’re engaged in digital marketing. It’s a good start but you’ll need to do more to establish yourself and your firm as trusted experts in your field to drive leads and get more business. We’ve compiled a list of essential actions you need […]

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of our clients and friends are Chief Marketing Officers at some of the […]

Marketing departments are stewards of the firm’s online presence – from websites, intranets, and blogs to social media accounts and a slew of communication and cloud-based applications. Here are practices you can implement to keep your digital marketing presence secure. 1. Use strong passwords – “password” and “123456” are among the most popular passwords. We […]

Get new clients for your firm by opening satellite offices using inexpensive virtual office rentals or sublets in shared law office spaces. Kate is a trust and estates lawyer on Long Island and the bulk of her new business comes from referrals that she’s earned by providing great service to her clients. Most of Kate’s […]

Let’s consider a few examples of good and bad behavior when it comes to market segmentation and automation. Imagine you are planning a trip to Japan. You have never been there before and want to find out where you should stay, what sites to visit and where you should eat. If you are like most […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, reduces errors, increases […]