by Tim Baran | Mar 13, 2017 | Content Marketing
“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for Law Firms, a new ABA Law Practice Division book by...
by Tim Baran | Mar 6, 2017 | Content Marketing
90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to...
by Tim Baran | Mar 2, 2017 | Content Marketing
UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau’s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief...
by Guy Alvarez | Feb 24, 2017 | Content Marketing
“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are...
by Tim Baran | Feb 22, 2017 | Content Marketing
We’re excited to announce the launch of The Legal Writers Bureau, a new venture to help legal businesses produce stronger and more valuable content for their clients. The Legal Writers Bureau gives law firms and legal companies access to an elite team of...
by Guy Alvarez | Feb 17, 2017 | Content Marketing
Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement. The reality...
