Category: Content Marketing

What is a Practice Platform?

Editors’ Note: This is the first a series of blog posts we’ll be writing this year about the concept of  practice platform for lawyers. This is a new idea that has emerged from our work helping lawyers start cutting edge practice development strategies by using...

The Challenge of Building Trust Online

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our...