Category: Content Marketing

Intelligent Content is the New Avocado Toast

Why law firms must adopt intelligent content processes and tools Over the last two years, content marketing has become an increasingly important business development strategy for law firms. Many large law firms are focusing their marketing efforts on developing...

Why I Hate the Phrase "Content Marketing"

If I was the King of the Internet Forest one of my first official actions would be to ban the phrase “content marketing” from usage. It’s one of those terms that has come into vogue in the last few years and now appears to be ubiquitous. Everyone and their brother has...