Category: Content Marketing

We’ve stressed in previous blog posts the importance of creating content to market your law firm. This time, we’re providing a quick refresher course on the steps your law firm should take to increase the return on investment for its content marketing efforts. Step One: Create Quality Content. The Content Marketing Institute’s Michael Brenner recently […]

Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law firms for creating, curating, and measuring content. CREATE Creating strong […]

Thought Leadership for Lawyers One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience of prospective clients. What happens when the attorneys actually insert themselves into […]

I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that included: Marla Alhadeff, deputy general counsel and global head of litigation and […]

Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. 1. Create a content mission statement A content mission statement is a great […]

Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the investment works. Law firm content marketing allows firms to build a following for their […]

Law Firm Content Marketing for Business Development and Lead Generation Reading the title of this blog, you’re probably thinking, “How can content marketing help my law firm?” Content marketing has proven to be a successful marketing tool for various businesses throughout the past two centuries. One stellar example of impactful and enduring content marketing is […]

Law firms that employ intelligent content methods and tools can save a significant amount of time and money when managing their content assets.

Facebook’s new newsfeed is yet another challenge for traditional publishers.

Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins

The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]